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✦ Our story

Built by people who know e-commerce

Fozzels was born out of frustration. Too much time, too much manual work, too few results. We built the platform we always wished existed.

Our mission

Zero Clicks. Infinite Scale.

E-commerce teams spend countless hours writing, proofreading and publishing product content. Manually. Over and over again. For hundreds or thousands of products.

Fozzels makes this obsolete. Our AI platform generates product descriptions, alt texts, meta titles, meta descriptions and product attributes, and publishes them directly to your online store. No intermediate steps. No manual work.

So you can focus on what truly matters: your growth.

500+
Online stores trust Fozzels
12M+
Content items generated
98%
Customer satisfaction
18+
Platforms and integrations supported
How it all started

From frustration to platform

2022

The spark

Our founders work in e-commerce and see the same problem time and again: teams of copywriters entering product descriptions day after day. Manual. Error-prone. Not scalable. They decide to do things differently.

2023

First version goes live

Fozzels launches the first version of the platform with the Product Content Generator. The first five clients generate over 50,000 product descriptions in the first month. The proof is in, it works.

2024

Platform expanded

The Alt Text Generator, Meta Descriptions, Product Tagging and Meta Title Generator are added. The first large enterprise clients come on board. Integrations with Shopify, Magento, WooCommerce and Akeneo go live.

2025

AI Image Creation and scaling up

Fozzels launches AI Image Creation, packshots are automatically transformed into professional model and lifestyle photos. The client base reaches over 500 online stores across Europe. The team grows accordingly.

2026

Today

Fozzels is the leading AI platform for e-commerce content automation in the Benelux and is rapidly expanding across Europe. We are building the next generation of features and looking for top talent to build with us.

What drives us

Our values

💡

Customer impact first

Every decision starts with the question: does this improve our clients' lives? If the answer is no, we don't do it.

⚡

Speed is a feature

We build fast, learn fast and improve fast. Perfection is the enemy of progress. We ship and iterate.

🔎

Radical transparency

Internally and externally. We are honest about what works and what doesn't. Our clients deserve clarity, not sales talk.

🧠

AI with responsibility

We use AI to free people from repetitive work, not to replace them. Quality and reliability are non-negotiable.

The team

The people behind Fozzels

Aljoscha Gielkens

Aljoscha Gielkens

CEO & Co-founder

20+ years in e-commerce. Co-owner of Qlicks, an e-commerce agency. Many years of experience in the fashion industry. Building Fozzels with the conviction that AI can fully automate the content pipeline.

Jos Jonkeren

Jos Jonkeren

CTO & Co-founder

Software engineering manager and architect with extensive experience in e-commerce, b2b- and b2c SaaS environments.

Anko Gielkens

Anko Gielkens

CIO & Co-founder

A passionate entrepreneur, owner of Qlicks, and makes a success of the online activities of all his customers. He grows online business and realizes online goals.

Yaroslav Zenin

Yaroslav Zenin

Lead developer

Engineer specialized in AI and large language models. Responsible for the platform's technical architecture.

We are growing fast and looking for new talent to join our team.

View open positions →

Curious what Fozzels can do for your online store?

Schedule a demo and discover in 30 minutes how our platform automates your content pipeline.

Request a demo → View pricing